Scam profiles on dating sites

Steve Baker, the lawyer who led the case for the industry watchdog told The Sunday Times: 'We are concerned there are serious problems elsewhere in the internet dating industry. Most dating sites are full of them, and many sites don't bother to get rid of scammers - because scammers look good...It turns out that of the dating sites using fake profiles, Ashley Madison is a big culprit.

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If you’ve seen the classic movie Grease, you may know the tune “Summer lovin’, had me a blast.

In the online subscription services market, they refer to this as "Cost of User Acquisition"; it includes the fees associated with advertising, promotion, sales bonuses, transaction fees, and more.

The thing is: if the monthly fee is only a month, the dating site needs to keep customers using their services (meaning: unmatched and looking for love) for at least six months, just to break even.

Summer lovin’, happened so fast.” The love story of Danny and Sandy may have had its dramatic ups and downs, but in the end (spoiler alert! That wasn’t quite the case when one local woman thought she had met an eligible bachelor on a popular online dating app.

As reported to BBB, the woman started chatting with someone in Ohio, claiming to be a commander in the Army.

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